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Maya Cole · Independent designer & creative director

Design with nerve. Built with care.

I help ambitious founders and teams turn complex ideas into distinctive brands, useful digital products, and experiences people want to return to.

See selected work
Available for select projects from October
Creative directionBrand identityDigital designMotion systemsDesign partnerships
Selected work

Projects with a point of view.

A mix of identity, product, and motion work for fictional clients across culture, technology, and climate.

6 projects shown.

Project names, descriptions, and outcomes are fictional demo content.

A little context

I turn the messy middle into clear, memorable work.

I work between strategy and making—asking better questions, finding the useful tension, and building systems that teams can actually use.

My favorite partnerships are close, candid, and ambitious. You get senior attention throughout, with a trusted network brought in when the work needs extra depth.

12+years shaping brands
54projects launched
17design awards
9countries collaborated in

Biography and metrics are fictional placeholders.

How I can help

From first thought to final system.

Flexible engagements shaped around the decision your team needs to make next.

01

Creative direction

A clear idea, visual world, and decision-making framework for launches, campaigns, and moments of change.

2–6 weeks
02

Brand identity

Strategy, identity, voice, and practical guidelines built as one connected and flexible system.

6–12 weeks
03

Digital design

Content structure, UX, interface design, and prototype direction for useful digital experiences.

4–10 weeks
04

Embedded partnership

Senior creative support for in-house teams navigating growth, launches, or a demanding transition.

Monthly
Experience

A curious path through design.

Independent since 2021, after a decade building identities and products inside ambitious studios.

Request a PDF portfolio
2021 — Now

Independent designer

Creative direction, identity, and digital partnerships for founders and global teams.

2017 — 2021

Design Director · North

Led multidisciplinary teams across brand transformation and product launches.

2013 — 2017

Senior Designer · Common

Built identity systems for culture, technology, and public-interest organizations.

Selected recognition
  • D&ADGraphite Pencil
  • ADC EuropeGold · Identity
  • AwwwardsIndependent of the Day
  • Type Directors ClubCertificate
  • Design WeekOnes to Watch

Roles and recognition are fictional demo content.

Client notes

The work is better when the partnership is.

Testimonials and companies are fictional placeholders.

Have a good problem?

Let’s make something worth caring about.

Share the context, the ambition, and where you feel stuck. I’ll reply within two business days.